2014 Cable Industry Brand Vulnerability Report


The 2014 Cable Industry Vulnerability Study measures the frustrations of existing customers of the Top 5 cable companies in the US. The study quantifies the projected impact of the vulnerabilities on anticipated customer switching and cord cutting behavior over the next 12 months.

The Top 5 Cable Companies included in the study are:

  • Comcast
  • Time Warner
  • Cox
  • Charter
  • Cablevision
The sample consists of a nationally representative set of 3,038 existing and former customers at one of the 5 cable companies examined, sourced from a research panel. Online fielding was conducted in April 2014.