Mobile Device Innovation & Purchase Intent

$5,000.00

This study tracks consumers’ perceptions of and purchase intent for mobile device brands in the U.S. It also measures the impact of Apple’s September 2013 announcement of the launch of iOS7 and the iPhone 5s and iPhone 5c on these aforementioned behaviors.

Methodology
Two consumer groups were included, the US General Population and Intenders, those who intended to buy a mobile device in next 12 months.

The brands included in the study are:
  • Android
  • Apple
  • Blackberry
  • Google
  • Microsoft
  • Samsung
For the General Population group, three questions were asked separately of consumers:
  1. What type/brand of mobile device are you planning to buy?
  2. Which company has the most innovative mobile devices?
  3. Based on Apple’s recent news, are you more or less likely to purchase an Apple mobile device?
For the Intenders group, three questions were asked separately of consumers:
  1. Are you planning to buy a mobile device in the next 12 months?
  2. What type/brand of mobile device are you planning to buy?
  3. Which company has the most innovative mobile devices?
  4. Based on Apple’s recent news, are you more or less likely to purchase an Apple mobile device?